The participation of Engineering Ingegneria Informatica SpA in UHD Forum Italia represents an important step aimed at confirming the enormous strategic value of the Media & Broadcasting market in a particular moment of deep technological transformation that inevitably presents new and exciting challenges: 5G, HybridTV, DVB-T2, HEVC, HbbTV, … are just some of the ingredients that require increasingly advanced skills, methodologies, and capabilities to manage complex implementation projects.