The HDFI General States opened in Salerno last September, in the shape of a technical consultation among delegates from all HDFI Associates, to meditate on the evolution of the use of television media over the next decade. The event had been preceded by a due market investigation prepared by IHS Markit and shared during the meeting.
The activity continues in 2019 with a second survey, conceived and managed directly by HDFI along with the wave of what emerged last year, through a web questionnaire of about thirty questions, to which a sample of three hundred guests responded, technology experts in the field of media, audiovisual, and information technology. A new session of the States-General will take place in Lucca on June 6th and will examine a preview of the investigation results. The meeting is reserved for a representative delegation from all HDFI Associates and for a number of selected potential future associates, with a significant presence in new emerging sectors, such as OTT, 5G, AI, Big Data, and Blockchain operators. These topics are increasingly important in the near future television supply ecosystem, as well as the ability to measure, profile and guide consumption trends, both at the content and device level.
Plenty of results will be studied, reworked, and organized by the same IHS over the next few months. IHS will release a document, as the basis of an HDFI booklet with the title “Age of Disruption”, scheduled for presentation at the next annual HDFI conference, in Rome, this autumn. The booklet will outline the macro-trends highlighted by the survey and the main consequent actions for a multi-year HDFI agenda.

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