{"id":11533,"date":"2025-09-17T12:32:02","date_gmt":"2025-09-17T10:32:02","guid":{"rendered":"https:\/\/www.hdforumitalia.it\/?page_id=11533"},"modified":"2025-10-16T04:44:19","modified_gmt":"2025-10-16T02:44:19","slug":"programme2025","status":"publish","type":"page","link":"https:\/\/www.hdforumitalia.it\/en\/programme2025\/","title":{"rendered":"Programme2025"},"content":{"rendered":"\t\t
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Programme HD Forum Italia\u00a0<\/span><\/h2>

Hosted by Valeria Ciardiello, journalist and moderator<\/strong><\/p>

The primary language of the presentations will be Italian<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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8 October<\/strong><\/span><\/h2>

9:30<\/strong> Registration, welcome coffee and demo area opening<\/b><\/span><\/p>

HDFI Annual Conference<\/b><\/p>

Moderated by Valeria Ciardiello, journalist and moderator<\/b><\/p>

10:00<\/span><\/strong> HD Forum Italia Association: Opening<\/b><\/p>

  • HDFI Governance<\/span><\/li><\/ul>

    From \u201cAnchor to Algorithm\u201d: the Global Era of News.<\/b> From the vocation of the TV news to the personalization of feeds: a journey through the digital transformation of information<\/b><\/p>

    News is no longer (only) told by anchors of major networks: it has become fragmented, hyper-fast, personalized and often influenced by algorithms and global platforms. From the power of real-time breaking news to the challenge of fact-checking; from the role of public media to the virality of short formats; from linear narration to the logic of the continuous feed: how is a credible and global narrative built today?<\/span><\/p>

    <\/i>BEYOND CONTENT: <\/b>NEWS<\/b><\/span>, SPORT & ENTERTAINMENT<\/b><\/span><\/p>

    10:10<\/span><\/strong> VATICAN MEDIA: capturing the depth and emotion of extraordinary events such as the first public appearance of Pope Leo XIV: narrating the global event<\/b><\/p>

    • Mons. Lucio Adrian Ruiz, Secretary of the Dicastery for Communication of the Holy See<\/span><\/li><\/ul>

      10:20<\/span><\/strong> Trust and verification to inform: the value of images in the age of disinformation<\/b><\/p>

      • Andrea Delogu, <\/span>Deputy General Director of Information, Mediaset<\/span><\/li><\/ul>

        10:30<\/span><\/strong> AI Act and protection of authenticity: the Coalition for Content Provenance and Authenticity<\/b><\/p>

        • Giovanni Severini, <\/span>Principal Group Program Manager, Microsoft<\/span><\/li>
        • Federico Bagnoli Rossi, <\/span>President, FAPAV<\/span><\/li>
        • Peter Sykes, Strategic Technology Development, Sony<\/span><\/li>
        • Marianna Carroccio, Partner, Armodia<\/span><\/li>
        • Mauro Starinieri<\/span>, Senior Director, Lutech<\/span><\/li><\/ul>

          11:10<\/span><\/strong> <\/span>Stefano Agresti<\/span>, Deputy Director, La Gazzetta dello Sport*<\/span><\/p>

          11:20<\/span><\/strong> Visual Experience<\/b>: <\/span>between screens, devices, algorithms and habits: how broadcasters, platforms and the industry are rethinking the future of media consumption<\/b><\/p>

          Keynote speech: <\/span>Strategic priorities for industry development: innovation and industrial growth<\/b><\/i><\/p>

          • Antonio Marano, <\/span>President, Confindustria RTV<\/span><\/li>
          • Massimo Dal Checco<\/span>, President, Anitec-Assinform<\/span><\/li><\/ul>

            Vertical Talk<\/b><\/p>

            11:40<\/span><\/strong> Content creation: Smart workflows, integrated platforms and new models for efficient and scalable audiovisual production<\/b><\/p>

            Keynote Speech: <\/span>Smart production: efficiency, modularity and automation in the content supply chain<\/b><\/p>

            • Sandro Costa<\/span>, Operations Director, Mediaset<\/span><\/li><\/ul>

              11:50<\/span><\/strong> Panel:<\/span> Technologies, standards, automation and production tools in the end-to-end management of audiovisual assets<\/b><\/p>

              • Jean-Luc Liaud<\/span>, Product & Marketing Manager, Harmonic<\/span><\/li>
              • Stefano Grego<\/span>, Sales Manager, Tecla System<\/span><\/li>
              • Eugenio Maria Lauro<\/span>, CIO, Adnkronos<\/span><\/li>
              • Tom Crocker, Director of Business Development, Ross\/Aret<\/span><\/li>
              • Alfonso Boccia<\/span>, Managing Director- Communications, Media & Technology, Accenture<\/span><\/li><\/ul>

                HD FORUM ITALIA ANNUAL CONFERENCE<\/b><\/span><\/p>

                12:30 <\/span><\/strong>Panel:<\/span>The new Advertising metrics: attention, engagement, sentiment<\/b><\/p>

                • Vincenzo Russo<\/span>, Professor of Consumer Psychology and Neuromarketing, IUL University<\/span><\/li>
                • Serafina Croce, <\/span>Head of Marketing Research & Strategy, Rai Pubblicit\u00e0<\/span><\/li><\/ul>

                  13:00 Light Lunch and demo area<\/span><\/strong><\/p>

                  HD FORUM ITALIA ANNUAL CONFERENCE<\/b><\/span><\/p>

                  14:30 <\/span><\/strong> Keynote Speech: <\/span>Supplier process: RAI\u2019s project for sustainable procurement<\/b><\/p>

                  • Massimo Rosso<\/span>, Procurement Director, RAI<\/span><\/li><\/ul>

                    14:45<\/span><\/strong> Keynote Speech: <\/span>The economic sustainability of the entire production chain<\/b><\/p>

                    • Guido Guerzoni, <\/span>Professor, Bocconi University<\/span><\/li><\/ul>

                      15:05<\/strong><\/span> Panel:<\/span> Supporting the Media Industry: visions and strategies compared<\/b> <\/i><\/b><\/p>

                      • Massimo Rosso<\/span>, Procurement Director, RAI<\/span><\/li>
                      • Guido Guerzoni<\/span>, Professor, Bocconi University<\/span><\/li>
                      • Andrea Gianolli<\/span>, CEO, ONE-TV<\/span><\/li><\/ul>

                        BEYOND CONTENT: NEWS, <\/b>SPORT<\/b><\/span> & ENTERTAINMENT<\/b><\/span><\/p>

                        15:30 <\/span><\/strong>Sport Live Experience<\/b>:<\/span> Technologies and storytelling in Major Sporting Events: the value of the event extends beyond the field; it lives in the narrative, content capture technologies, immersive viewer experience, and the ability to build a strong and engaging identity. Ahead of the Milano-Cortina 2026 Winter Olympics, this panel explores the challenges and opportunities of global sports storytelling.<\/span><\/p>

                        • Guido Vaciago,<\/span> Director, Tuttosport<\/span><\/li><\/ul>

                          15:40<\/span><\/strong> Keynote Speech:<\/span> Olympics and Sports in the spotlight: storytelling, innovation and identity<\/b><\/p>

                          • Luca Casassa, <\/span>Communications Director, Milano-Cortina Olympics<\/span><\/li><\/ul>

                            15:50<\/span><\/strong> Keynote Speech:<\/span> New forms of communication, new audiences<\/b><\/p>

                            • Locker Room Chronicles<\/span><\/li>
                            • Alessandro Planamente, Managing Director, VSN & Woody Technologies<\/span><\/li><\/ul>

                              Vertical Talk<\/b><\/p>

                              16:10<\/span><\/strong> Keynote Speech:<\/span> Technologies and innovation: creating value<\/b><\/p>

                              • Philippe Tripodi<\/span>, CO-Founder & CCO, MainStreaming<\/span><\/li>
                              • Aniello Saulino<\/span>, Customer Tech Manager, Kineton<\/span><\/li><\/ul>

                                16:30 <\/span><\/strong>Panel: <\/span>Technology and flexibility at the service of storytelling: simplified live & premium production and automation of capture systems<\/b><\/p>

                                MODERATOR: Benito Mari<\/span>, Secretary General, HD Forum Italia<\/span><\/p>

                                • Bruno Mercuri<\/span>, President & Founder, Videe<\/span><\/li>
                                • Giorgio Casu, CEO, Digitalis Multimedia<\/span><\/li><\/ul>

                                  16:50<\/span><\/strong> Panel:<\/span> Broadcast Production and private & public 5G networks: remote control and the use of 5G infrastructures are redefining traditional logics in terms of costs, operational speed, and quality<\/b><\/p>

                                  • Introduction: <\/span>Alessandro Riva<\/span>, Managing Director- Digital Media & Media Tech Lead, Accenture<\/span><\/li>
                                  • Marco Bizzotto,\u00a0Solutions Sales Manager<\/span><\/span>\u00a0Sony<\/span><\/li>
                                  • Jans Selwyn<\/span>, Director of Solution Engineering Broadcast, Haivision<\/span><\/li>
                                  • Andrea Gianolli<\/span>, CEO, ONE-TV<\/span><\/li>
                                  • Esteban Galan<\/span>, Business Development Manager EMEA, Riedel<\/span><\/li><\/ul>

                                    17:25 \u00a0Coffee Break\u00a0and demo area<\/span><\/strong><\/p>

                                    17:55<\/span><\/strong> Panel:<\/span> Broadcast & Infrastructure: <\/b>workflow evolution<\/b><\/p>

                                    • Luciano Consigli<\/span>, Head of Production Engineering, SKY<\/span><\/li>
                                    • Francesco Struzzi<\/span>, Sales Director, Video Progetti<\/span><\/li>
                                    • Luca Catalano<\/span>, CEO, CVE<\/span><\/li>
                                    • Cristiano Benzi<\/span>, SVP Global Video Products Development, Eutelsat<\/span><\/li>
                                    • Mauro Damato<\/span>, Multimedia Platform Engineering, TIM<\/span><\/li><\/ul>

                                      18:30 <\/span><\/strong>From Recommendation to Marketing Automation<\/b><\/p>

                                      • Ilyas Inajjar<\/span>, Head of Innovation, Contentwise Engineering<\/span><\/li><\/ul>

                                        18:40 <\/strong><\/span>Content providers and infrastructure operators: convergence and integration models<\/b><\/p>

                                        The Keynote Speech will explore how publishers, broadcasters, and network operators are tackling the transformation of content management and distribution models. At the center of the discussion are the centrality of IP networks, investments in scalable digital infrastructures, and the integration of innovative solutions (storage, management, delivery, HbbTV Application).<\/span><\/p>

                                        • Roberto Zarra<\/span>, Deputy Manager & Head News Business Sales, Rai Way<\/span><\/li>
                                        • Francesco Crupi<\/span>, Technology, IT & Operations Director, Tiv\u00f9<\/span><\/li><\/ul>

                                          18:55 <\/span><\/strong>Keynote Speech: <\/span>The evolution of the DVB standard: interoperability and innovation for the audiovisual ecosystem<\/b><\/p>

                                          • Emily Dubs<\/span>, Head of Technology, DVB<\/span><\/li><\/ul>

                                            19:05 HD Forum Italia: Awarding session<\/strong><\/span><\/p>

                                            • HDFI Governance<\/span><\/li><\/ul>

                                              19:30 \u00a0Demo area & Light Dinner<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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                                              October 9<\/strong><\/span><\/h2>

                                              9:00 Registration, welcome coffee and demo area opening<\/strong><\/span><\/p>

                                              BEYOND CONTENT: NEWS, SPORT &<\/span> ENTERTAINMENT<\/span><\/strong><\/span><\/p>

                                              9:30 HD FORUM ITALIA ANNUAL CONFERENCE<\/strong><\/span><\/p>

                                              Storytelling to engage: how entertainment is evolving in the media world. This will also be an opportunity to discuss content value, the sustainability of production models, and the need to integrate creativity and innovation in a narrative that is no longer just linear, but multi-screen, multi-level, and multi-platform.<\/span><\/p>

                                              9:45<\/span><\/strong> Keynote speech: Audiovisual content between reality and perspectives<\/strong><\/span><\/p>

                                              • Stefania Sagona<\/span>, Content Management TIM Vision & Vice President, HD Forum Italia<\/span><\/li><\/ul>

                                                10:00 <\/strong><\/span>Keynote speech: <\/span>RAIPLAY and the OTT challenge<\/b><\/p>

                                                • Elena Capparelli<\/span>, Director Raiplay and Digital Rai<\/span><\/li><\/ul>

                                                  10:15<\/span><\/strong> Keynote speech: <\/span>Advertising across screens: the new role of Media<\/b><\/p>

                                                  • Francesco Barbarani<\/span>, Director Digital & Experience, Rai Pubblicit\u00e0<\/span><\/li><\/ul>

                                                    10:30<\/span><\/strong> Keynote speech:<\/span>The future of TV series: creativity, market and global challenge<\/b><\/p>

                                                    • Valerio Fiorespino<\/span>,<\/span><\/i> Co-CEO, Fremantle Italy Group<\/span><\/li><\/ul>

                                                      10:40<\/span><\/strong> Keynote speech: <\/span>THE FESTIVAL: a model of tradition, entertainment production and timeless quality<\/b><\/p>

                                                      • Marco Cunsolo<\/span>, <\/span><\/i>Production Management, Rai<\/span><\/li><\/ul>

                                                        10:50<\/span><\/strong>\u00a0Panel: <\/span>XR & Virtual Production in LIVE, SPORT and EVENTS: <\/b>What actually works for international broadcasters. Project cases on air BBC SPORT, SKY SPORT, FOX NFL\u00a0 <\/span><\/p>

                                                        • Olaf Sperwer, Director Virtual Production\/Broadcast EMEA ROE Visual<\/span><\/li>
                                                        • Luca Murer, Founder Omnio and Virtual Production Supervisor<\/span><\/li><\/ul>

                                                          11:10 Coffee Break & demo area<\/span><\/strong><\/p>

                                                          11:50<\/span><\/strong> Panel: <\/span>The success of Podcasting between public and private service: innovation, creativity and future scenarios<\/b><\/p>

                                                          • Sabrina Tinelli<\/span>, Executive Content Editor, CHORA MEDIA<\/span><\/li>
                                                          • Andrea Borgnino<\/span>, Editorial Head of original podcasts, RaiPlaySound<\/span><\/li><\/ul>

                                                            12:10<\/span><\/strong> Panel:<\/span> \u201cFusing Real & Virtual: the future of Productions\u201d <\/b>Convergence of real and virtual: how sets and storytelling are changing<\/span><\/p>

                                                            • Anna Doublet, Head of Business Development for <\/span>Virtual Production, Sony<\/span><\/li>
                                                            • Mike Ward<\/span>, <\/span>Key Account Manager, Vizrt<\/span><\/li>
                                                            • Alessandro Capitani, Senior Marketing Consultant, Video Progetti<\/span><\/li><\/ul>

                                                              12:40 <\/span><\/strong> Keynote speech: <\/span>Next-Gen Playout: One platform, every channel<\/b><\/p>

                                                              • Monia Vanotti, Editorial & Broadcast Demand Manager<\/span><\/li>
                                                              • Maurizio Raffaeli<\/span>, Head of Broadcast TV Technologies, Mediaset<\/span><\/li><\/ul>

                                                                12:50<\/span><\/strong> Keynote speech:<\/span> Beyond the screen: gaming and audiovisual towards a convergent ecosystem.<\/b> Data, trends and opportunities in a convergent ecosystem<\/b><\/p>

                                                                • Micaela Romanini<\/span>, One O One Games part of Dot Beyond<\/span><\/li><\/ul>

                                                                  13:00 Greetings and conclusions<\/span><\/strong><\/p>

                                                                  • Tonio Di Stefano<\/span>, <\/span><\/i>President, HD Forum Italia<\/span><\/li><\/ul>

                                                                    13:10 Demo area<\/strong><\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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                                                                    Program updated on 3 October 2025<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                                                                    MAIN PARTNER<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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                                                                    DIAMOND PARTNER<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                                                                    PARTNER<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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                                                                    Programme HD Forum Italia\u00a0 Hosted by Valeria Ciardiello, journalist and moderator The primary language of the presentations will be Italian 8 October 9:30 Registration, welcome coffee and demo area opening HDFI Annual Conference Moderated by Valeria Ciardiello, journalist and moderator 10:00 HD Forum Italia Association: Opening HDFI Governance From \u201cAnchor to Algorithm\u201d: the Global Era…<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11533","page","type-page","status-publish","hentry"],"yoast_head":"\nProgramme2025 - HD Forum Italia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hdforumitalia.it\/it\/programma-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programme2025 - 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