{"id":13298,"date":"2026-10-02T19:04:16","date_gmt":"2026-10-02T17:04:16","guid":{"rendered":"https:\/\/www.hdforumitalia.it\/program\/"},"modified":"2026-10-07T19:55:24","modified_gmt":"2026-10-07T17:55:24","slug":"program","status":"publish","type":"page","link":"https:\/\/www.hdforumitalia.it\/en\/program\/","title":{"rendered":"Program"},"content":{"rendered":"\t\t
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MILANO 15 OCTOBER 2026<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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INNOVATION AND CONVERGENCE IN DIGITAL MEDIA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Hosted by Valeria Ciardiello, journalist and moderator<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The main language of the sessions will be Italian<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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PROGRAMME<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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09:30 \u2013 10:00 Registration & Welcome Coffee<\/strong>
10:00 \u2013 10:05 Welcome Address by HD Forum Italia Association<\/strong>
10:05 \u2013 10:08 Video \u201cTwenty Years of Convergence\u201d<\/strong>
10:08 \u2013 10:15 Opening Remarks and Introduction to the Day<\/strong><\/p>

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10:15 \u2013 11:05<\/p>

STATE OF THE INDUSTRY 2026<\/strong><\/h3>

Media, Innovation & Public Interest<\/strong><\/p>

Keynote Speech: Roberto Cecatto<\/strong>, CEO, Rai Way
Keynote Speech: Antonio Marano<\/strong>, President, Confindustria Radio TV
Keynote Speech: Alberto Sigismondi<\/strong>, President, Tiv\u00f9 \u2013 Prominence: The Role of Tiv\u00f9<\/strong>
Keynote Speech: Cristiano Benzi<\/strong>, SVP Global Professional Video, Eutelsat
Accenture Perspective: Alessandro Riva<\/strong>, Digital Media Lead for Italy and Greece, Accenture
Beyond 2026 \u2013 Reading the Signals, Reinventing for Growth<\/strong><\/p>

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11:05 \u2013 11:15<\/p>

DESIGNING LIVE EXPERIENCE<\/strong><\/h3>

When Creativity, Technology and Production Become a Show<\/strong><\/h3>

Speaker
\u2022 Francesco Conticello<\/strong>, CEO & Chairman, G2 Eventi \/ Head of Communication & Relations, Casta Diva Group<\/p>

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11:15 \u2013 11:50<\/p>

AUDIOVISUAL PRODUCTION<\/strong><\/h3>

The Value That Enables the Industry<\/strong><\/p>

Keynote Speech: Prof. Guido Guerzoni<\/strong>, Bocconi University<\/p>

Roundtable
\u2022 Massimo Rosso<\/strong>, Head of Procurement, RAI
\u2022 Andrea Gianolli<\/strong>, CEO, One TV<\/p>

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11:50 \u2013 12:00<\/p>

BEYOND ATTENTION<\/strong><\/h3>

The New Value of Advertising Communication<\/strong><\/p>

PERCORSI: The First Branded Content Created with AI<\/strong><\/p>

Speakers
\u2022 Eleonora Lanza<\/strong>, Head of Brand Integration Sales, Rai Pubblicit\u00e0
\u2022 Simone Fugazzotto<\/strong>, Painter and Contemporary Artist
\u2022 Lele Adani<\/strong>, Sports Commentator<\/p>

Conclusion:<\/strong> Video Case<\/p>

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12:00 \u2013 13:00<\/p>

AI, TRUST & NEWS<\/strong><\/h3>

Information, Artificial Intelligence and Building Trust<\/strong><\/p>

Keynote Speech: Francesco Giorgino<\/strong>, Columnist, Journalist and Professor of Communication and Marketing \u2013 Luiss University<\/p>

Keynote Speech: Andrea Delogu<\/strong>, Deputy General Manager for News, Mediaset<\/p>

Panel
\u2022 Jamie Angus<\/strong>, VP International News, Antenna Group
\u2022 Lorenzo Magni<\/strong>, DevOps & Data Engineer | AI Presales | Senior Consultant, Lutech
\u2022 Joe Delshadian<\/strong>, Director of Content Distribution, Thomson Reuters (TBC)
\u2022 Glauco Ciprari<\/strong>, Head of Innovation Consultancy, Digital Compliance & Digital Currency, Almaviva
\u2022 Alessandra Ravetta<\/strong>, Editor-in-Chief, Prima Comunicazione<\/p>

13:00 \u2013 13:30 HDFI: A New Association<\/strong>
HDFI Governance<\/p>

13:30 \u2013 14:15 Networking Lunch<\/strong><\/p>

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14:15 \u2013 14:50<\/p>

ADVERTISING & AUDIENCE INTELLIGENCE<\/strong><\/h3>

New Metrics for New Audiences<\/strong><\/p>

Introduction
\u2022 Vincenzo Russo<\/strong>, Full Professor of Consumer Psychology and Neuromarketing, IULM University
The Attention Economy: Understanding Audience Behaviour<\/strong><\/p>

Speaker
\u2022 Serafina Croce<\/strong>, Head of Marketing Research, Strategy & International Relations, Rai Pubblicit\u00e0<\/p>

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14:50 \u2013 15:10<\/p>

SPORT, CONTENT & BRAND VALUE<\/strong><\/h3>

From Competition to Storytelling: Building Identity and Engagement<\/strong><\/p>

Speaker
\u2022 Federico Zurleni<\/strong>, Chief Business Officer, CEV
Content, Audiences and New Opportunities for Brands: The Volleyball Product in Europe<\/strong><\/p>

\u2022 Consuelo Mangifesta<\/strong>, Communications Director, Lega Volley Femminile
Telling the Story of Sport, Building Value<\/strong><\/p>

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15:10 \u2013 15:40<\/p>

PLATFORMS & NEW AUDIENCES<\/strong><\/h3>

The Platforms Redefining Content Consumption<\/strong><\/p>

Keynote Speech: Valeria Bottiglione<\/strong>, Head of Content Partnership, Twitch Italy
New Audiences: Is It Still Television for Young People?<\/strong><\/p>

Keynote Speech: Mattia Tarelli<\/strong>, Government Affairs and Public Policy Manager, Google & YouTube Italy
New Audiences: What Are We Watching on TV?<\/strong><\/p>

Use Case: Alex Ballato<\/strong>, CEO, Hellod\u00ec
Digital Communities, Social Media and New Languages of Sport<\/strong><\/p>

Speech: Marco Santini<\/strong>, Performance Strategist, Hyperlocal
The Value of Local Content in Retail Marketing<\/strong><\/p>

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15:40 \u2013 16:20<\/p>

DISTRIBUTION & INFRASTRUCTURE<\/strong><\/h3>

Web, Radio, Digital and Television: The Infrastructure Enabling the New Media Ecosystem<\/strong><\/p>

Keynote Speech: Francesco Masci<\/strong>, CTO, Dicastery for Communication of the Holy See (TBD)<\/p>

Panel
\u2022 Sebastian Letemple<\/strong>, Regional Sales Manager, Telestream
\u2022 Oscar Garcia<\/strong>, Director of Solution Architects, Sony
\u2022 Sebastian Wainberg<\/strong>, Regional Sales Manager Media & Entertainment, South & Eastern Europe, Quantum<\/p>

Conclusions
\u2022 Roberto Zarra<\/strong>, Deputy Manager & Head of New Business, Rai Way
Scenarios and Perspectives for the Evolution of Distribution<\/strong><\/p>

16:20 \u2013 17:15 Coffee Break<\/strong><\/p>

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17:15 \u2013 18:00<\/p>

SPORT MEDIA REVOLUTION<\/strong><\/h3>

Data, AI and New Models for Production, Distribution and Engagement<\/strong><\/p>

Keynote Speech: Pierluigi Magliano<\/strong>, Senior Director of Content Technology & Innovation, SKY
Broadcaster: Sport & Production Evolution<\/strong><\/p>

Lega Pro Football Production
\u2022 Luciano Consigli<\/strong>, Head of Production Engineering, SKY
\u2022 Dante de Iulio<\/strong>, Sport Production & Channel Management Director, SKY
\u2022 Michele Fornasiero<\/strong>, Director of Production, Sky<\/p>

Speech: Gianfranco Sorace<\/strong>, Media Lead for EMEA, Accenture
Sports at the Speed of Data<\/strong><\/p>

Panel
\u2022 Simone D\u2019Antone<\/strong>, CEO, Tecla System
\u2022 Guillaume Neveux<\/strong>, VP of Major Events, EVS
\u2022 Doug Price<\/strong>, Global Head Operations & Broadcast Solutions, Hawk-Eye (TBD)<\/p>

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18:00 \u2013 18:25<\/p>

SYSTEM INTEGRATION & MEDIA TRANSFORMATION<\/strong><\/h3>

The Growing Value of New Operating Models in the Audiovisual Ecosystem<\/strong><\/p>

Introduction
\u2022 Sandro Costa<\/strong>, Director of TV Operations, Mediaset For Europe
MFE and the European Industrial Transformation: New Operational Challenges<\/strong><\/p>

Panel
\u2022 Alberto Clara<\/strong>, CEO & Founder, Wedoo
\u2022 Olena Afanasevia<\/strong>, Product Manager, MediaKind<\/p>

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18:25 \u2013 18:45<\/p>

BEYOND THE SCORE<\/strong><\/h3>

When Data Becomes a Story<\/strong><\/p>

Keynote Speech: Enrico Turcato<\/strong>, Head of Editorial, Opta Italia<\/p>

Keynote Speech: Andrea Previati<\/strong>, Strategic Revenue Manager Sport & Esports, Como Calcio (TBD)<\/p>

18:45 \u2013 19:00 Award Session<\/strong><\/p>

19:00 Networking & Light Dinner<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Programme updated as of 2 October 2026<\/em><\/h6>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tREQUEST YOUR TICKET <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

MILANO 15 OCTOBER 2026 INNOVATION AND CONVERGENCE IN DIGITAL MEDIA Hosted by Valeria Ciardiello, journalist and moderator The main language of the sessions will be Italian PROGRAMME 09:30 \u2013 10:00 Registration & Welcome Coffee10:00 \u2013 10:05 Welcome Address by HD Forum Italia Association10:05 \u2013 10:08 Video \u201cTwenty Years of Convergence\u201d10:08 \u2013 10:15 Opening Remarks and…<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13298","page","type-page","status-publish","hentry"],"yoast_head":"\nProgram - HD Forum Italia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hdforumitalia.it\/it\/programma-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Program - 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