{"id":13298,"date":"2026-10-02T19:04:16","date_gmt":"2026-10-02T17:04:16","guid":{"rendered":"https:\/\/www.hdforumitalia.it\/program\/"},"modified":"2026-10-25T20:24:57","modified_gmt":"2026-10-25T19:24:57","slug":"program","status":"publish","type":"page","link":"https:\/\/www.hdforumitalia.it\/en\/program\/","title":{"rendered":"Program"},"content":{"rendered":"\t\t
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MILANO 15 OCTOBER 2026<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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INNOVATION AND CONVERGENCE IN DIGITAL MEDIA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Hosted by Valeria Ciardiello, Journalist and TV presenter<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The main language of the sessions will be Italian<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVIEW PRESENTATIONS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLIVE STREAMING<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tPHOTOGALLERY <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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PROGRAMME<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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09:30 \u2013 10:00<\/span> Registration and Welcome Coffee <\/strong>
10:00 \u2013 10:05<\/span> Welcome Address by HD Forum Italia <\/strong>
10:05 \u2013 10:08<\/span> Video \u201cTwenty Years of Convergence\u201d <\/strong>
10:08 \u2013 10:15<\/span> Opening Remarks and Introduction to the Day\u2019s Programme<\/strong><\/p>

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10:15 \u2013 11:05<\/span><\/strong><\/p>

STATE OF THE INDUSTRY 2026<\/span><\/h3>

Media, Innovation and Public Interest<\/strong><\/p>

Accenture Perspective:<\/span> Alessandro Riva<\/strong>, Digital Media Lead for Italy and Greece, Accenture Beyond 2026 \u2013 Reading the Signals, Reinventing for Growth<\/strong>
Keynote Speech<\/span>: Roberto Cecatto<\/strong>, CEO, Rai Way Keynote Speech: Antonio Marano, President, Confindustria Radio TV
Keynote Speech<\/span>: Alberto Sigismondi<\/strong>, President, Tiv\u00f9 \u2013 Prominence: The Role of Tiv\u00f9 Keynote
Speech<\/span>: Cristiano Benzi<\/strong>, SVP Global \u2013 Video Products Development, Eutelsat<\/p>

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11:05 \u2013 11:15<\/span><\/strong><\/p>

DESIGNING LIVE EXPERIENCE<\/span><\/h3>

When Creativity, Technology and Production Come Together to Create Spectacular Experiences<\/strong><\/p>

Speaker <\/span>
\u2022 Francesco Conticello<\/strong>, CEO and Chairman, G2 Eventi \/ Head of Communication & Relations, Casta Diva Group<\/p>

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11:15 \u2013 11:50<\/span><\/strong><\/p>

AUDIOVISUAL PRODUCTION<\/span><\/h3>

Creating Value Across the Industry<\/strong><\/p>

Keynote Speech:<\/span> Prof. Guido Guerzoni<\/strong>, Bocconi University
Roundtable <\/span>
\u2022 Massimo Rosso<\/strong>, Purchasing Director, RAI
\u2022 Andrea Gianolli<\/strong>, CEO, One TV<\/p>

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12:00 \u2013 12:10<\/span><\/strong><\/p>

BEYOND ATTENTION<\/span><\/h3>

The New Value of Advertising Communication<\/strong><\/p>

PERCORSI: The First AI-Generated Branded Content<\/span>
Speakers<\/span>
\u2022 Eleonora Lanza<\/strong>, Head of Brand Integration Sales, Rai Pubblicit\u00e0
Simone Fugazzotto<\/strong>, Painter and Contemporary Artist
\u2022 Lele Adani<\/strong>, Sports Commentator
Conclusion:<\/span> Video Case Study<\/strong><\/p>

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12:10 \u2013 13:00<\/span><\/strong><\/p>

AI, TRUST & NEWS<\/span><\/h3>

News, Artificial Intelligence and Building Trust<\/strong><\/p>

Keynote Speech:<\/span> Francesco Giorgino<\/strong>, Columnist, Journalist and Professor of Communication and Marketing, Luiss University
Keynote Speech:<\/span> Andrea Delogu<\/strong>, Deputy General Director of News, Mediaset
Panel<\/span>
\u2022 Jamie Angus<\/strong>, Former BBC World Service Director
\u2022 Lorenzo Magni,<\/strong> Senior AI Consultant, Lutech
\u2022 AAlan Turner,<\/strong> Head of ATT, European Professional Engineering, Sony Europe
\u2022 Glauco Ciprari<\/strong>, Head of Innovation Consultancy, Digital Compliance & Digital Currency, Almaviva
\u2022 Alessandra Ravetta<\/strong>, Director, Prima Comunicazione<\/p>

13:00 \u2013 13:30<\/span>
HD Forum Italia: A New Association HDFI Governance<\/strong><\/p>

13:30 \u2013 14:15<\/span>
Networking Lunch<\/p>

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14:15 \u2013 14:50<\/span><\/p>

ADVERTISING & AUDIENCE INTELLIGENCE<\/span><\/h3>

New Metrics for New Audiences<\/strong><\/p>

Introduction <\/span>
\u2022 Vincenzo Russo<\/strong>, Full Professor of Consumer Psychology and Neuromarketing, IULM University The Attention Economy: Understanding Audience Behaviour
Speaker<\/span>
\u2022 Serafina Croce<\/strong>, Head of Marketing Research, Strategy & International Relations, Rai Pubblicit\u00e0 From Attention to Experience. From Experience to Brand Value<\/p>

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14:45 \u2013 14:55<\/span><\/strong><\/p>

TV SERIES & NEW STORYTELLING<\/span><\/h3>

Creative Production Capacity<\/strong>
Keynote Speech<\/span>
\u2022 Valerio Fiorespino<\/strong>, COO, Lux Vide & Co-CEO, Fremantle Italy<\/p>

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14:55 \u2013 15:15<\/strong><\/span><\/p>

SPORTS, CONTENT & BRAND VALUE<\/span><\/h3>

From Competition to Storytelling: Building Identity and Engagement<\/strong><\/p>

Speakers <\/span>
\u2022 Federico Zurleni<\/strong>, Chief Business Officer, CEV Content, Audiences and New Opportunities for Brands: The Volleyball Product in Europe
\u2022 Consuelo Mangifesta<\/strong>, Head of Communications, Lega Volley Femminile Telling Sports Stories, Creating Value<\/p>

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15:15 \u2013 15:50<\/strong><\/span><\/p>

PLATFORMS & NEW AUDIENCES<\/span><\/h3>

The Platforms Redefining Content Consumption<\/strong><\/p>

Keynote Speech:<\/span> Valeria Bottiglione<\/strong>, Head of Content Partnerships, Twitch Italy New Audiences: Is It Still Television for Young People?
Keynote Speech:<\/span> Mattia Tarelli<\/strong>, Government Affairs and Public Policy Manager, Google & YouTube Italy New Audiences: What Are We Watching on TV?
Use Case:<\/span> Alex Ballato<\/strong>, CEO, Hellod\u00ec Digital Communities, Social Media and New Languages in Sports Communication
Speech:<\/span> Marco Santini<\/strong>, Performance Strategist, Hyperlocal The Value of Local Content in Retail Marketing<\/p>

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15:50 \u2013 16:20<\/span><\/strong><\/p>

DISTRIBUTION & INFRASTRUCTURE<\/span><\/h3>

Web, Radio, Digital and Television: The Infrastructure Enabling the New Media Ecosystem<\/strong><\/p>

Panel <\/span>
\u2022 Sebastian Letemple<\/strong>, Regional Sales Manager, Telestream
\u2022 Oscar Garcia<\/strong>, Director of Solution Architects, Sony
\u2022 Sebastian Wainberg<\/strong>, Regional Sales Manager, Media & Entertainment, South & Eastern Europe, Quantum
Concluding Remarks<\/span>
\u2022 Roberto Zarra<\/strong>, Deputy Manager & Head of New Business, Rai Way The Role of Infrastructure in the Modern Audiovisual Ecosystem<\/p>

16:20 \u2013 17:15<\/span> Sisvel<\/strong> Coffee Break<\/p>

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17:15 \u2013 18:00<\/span><\/strong><\/p>

SPORT MEDIA REVOLUTION<\/span><\/h3>

Data, AI and New Models for Production, Distribution and Engagement<\/strong><\/p>

Keynote Speech:<\/span> Pierluigi Magliano<\/strong>, Senior Director of Content Technology & Innovation, Sky Broadcasters: The Evolution of Sports Production<\/strong>
Lega Pro Football Production<\/span>
\u2022 Luciano Consigli,<\/strong> Head of Production Engineering, Sky
\u2022Dante de Iulio<\/strong>, Sport Production & Channel Management Director, Sky
\u2022 Michele Fornasiero<\/strong>, Director of Production, Sky
Speech:<\/span> Gianfranco Sorace<\/strong>, Media Lead for EMEA, Accenture Sports at the Speed of Data
Panel<\/span>
\u2022 Simone D\u2019Antone<\/strong>, CEO, Tecla System
\u2022 Guillaume Neveux<\/strong>, VP of Major Events, EVS<\/p>

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18:00 \u2013 18:25<\/span><\/strong><\/p>

SYSTEM INTEGRATION & MEDIA TRANSFORMATION<\/span><\/h3>

The Growing Value of New Operating Models in the Audiovisual Ecosystem<\/strong><\/p>

Introduction <\/span>
\u2022 Sandro Costa<\/strong>, Director of TV Operations, MediaForEurope MFE and European Industrial Transformation: New Operational Challenges<\/strong>
Panel<\/span>
\u2022 Alberto Clara<\/strong>, CEO & Founder, Wedoo
\u2022 Olena Afanasevia<\/strong>, Product Manager, MediaKind<\/p>

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18:25 \u2013 18:45<\/span><\/strong><\/p>

BEYOND THE SCORE<\/span><\/h3>

When Data Becomes a Story<\/strong>
Keynote Speech:<\/span> Enrico Turcato<\/strong>, Editorial Manager, Opta Italia
Keynote Speech:<\/span> Andrea Previati<\/strong>, Strategic Revenue Manager, Sport & Esports, Como Calcio<\/p>

18:45 \u2013 19:00<\/span> Awards Ceremony<\/strong><\/p>

19:00<\/span> Networking & Light Dinner<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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MILANO 15 OCTOBER 2026 INNOVATION AND CONVERGENCE IN DIGITAL MEDIA Hosted by Valeria Ciardiello, Journalist and TV presenter The main language of the sessions will be Italian VIEW PRESENTATIONS LIVE STREAMING PHOTOGALLERY PROGRAMME 09:30 \u2013 10:00 Registration and Welcome Coffee 10:00 \u2013 10:05 Welcome Address by HD Forum Italia 10:05 \u2013 10:08 Video \u201cTwenty Years…<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13298","page","type-page","status-publish","hentry"],"yoast_head":"\nProgram - HD Forum Italia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hdforumitalia.it\/en\/program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Program - 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