{"id":3880,"date":"2021-10-18T09:21:42","date_gmt":"2021-10-18T07:21:42","guid":{"rendered":"https:\/\/www.hdforumitalia.it\/second-screen-the-convergence-of-devices-and-languages\/"},"modified":"2024-05-22T12:47:26","modified_gmt":"2024-05-22T10:47:26","slug":"second-screen-the-convergence-of-devices-and-languages","status":"publish","type":"page","link":"https:\/\/www.hdforumitalia.it\/en\/second-screen-the-convergence-of-devices-and-languages\/","title":{"rendered":"Second screen, the convergence of devices and languages"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3880\" class=\"elementor elementor-3880 elementor-3077\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d9075a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d9075a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a27054\" data-id=\"2a27054\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2fbe35 elementor-widget elementor-widget-heading\" data-id=\"f2fbe35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Second screen, the convergence of devices and languages<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce5d593 elementor-widget elementor-widget-text-editor\" data-id=\"ce5d593\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">According to codified terminology, <strong>Second Screen<\/strong> refers to all devices other than the television \u2013 such as tablets, smartphones, or personal computers \u2013 through which users access audiovisual contents or services that can enhance or enrich the TV viewing experience (e.g., social media). The Second Screen is an evolution in the multimedia ecosystem that has now revolutionized the way television is made and watched. The metamorphosis of TV is not only materializing through image quality with High Definition or UltraHD but also in the multiplication of screens, with the Second Screen being the most evident demonstration. Observers point out that this is not just a generational phenomenon: while for so-called &#8220;digital natives,&#8221; the Second Screen has become a First Screen, the preferred means to view content and share the experience online, the simultaneous use of tablets or smartphones while watching television is becoming widespread among a large part of the TV audience.<\/span><\/p><p><span style=\"color: #000000;\">For traditional broadcasters, this presents an additional challenge: not only from a technical perspective but <strong>also from an editorial one<\/strong>. To be more engaging for the audience and more appealing to advertisers, a program must include, besides the classic television format, a <strong>second level of consumption<\/strong>, whether simultaneous or not, non-linear, multimedia, and possibly interactive, that runs on a Second Screen.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Second screen, the convergence of devices and languages According to codified terminology, Second Screen refers to all devices other than the television \u2013 such as tablets, smartphones, or personal computers \u2013 through which users access audiovisual contents or services that can enhance or enrich the TV viewing experience (e.g., social media). The Second Screen is&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3880","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Second screen, the convergence of devices and languages - HD Forum Italia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hdforumitalia.it\/en\/second-screen-the-convergence-of-devices-and-languages\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Second screen, the convergence of devices and languages - HD Forum Italia\" \/>\n<meta property=\"og:description\" content=\"Second screen, the convergence of devices and languages According to codified terminology, Second Screen refers to all devices other than the television \u2013 such as tablets, smartphones, or personal computers \u2013 through which users access audiovisual contents or services that can enhance or enrich the TV viewing experience (e.g., social media). The Second Screen is&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hdforumitalia.it\/en\/second-screen-the-convergence-of-devices-and-languages\/\" \/>\n<meta property=\"og:site_name\" content=\"HD Forum Italia\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-22T10:47:26+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hdforumitalia.it\/en\/second-screen-the-convergence-of-devices-and-languages\/\",\"url\":\"https:\/\/www.hdforumitalia.it\/en\/second-screen-the-convergence-of-devices-and-languages\/\",\"name\":\"Second screen, the convergence of devices and languages - HD Forum Italia\",\"isPartOf\":{\"@id\":\"https:\/\/www.hdforumitalia.it\/it\/#website\"},\"datePublished\":\"2021-10-18T07:21:42+00:00\",\"dateModified\":\"2024-05-22T10:47:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.hdforumitalia.it\/en\/second-screen-the-convergence-of-devices-and-languages\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.hdforumitalia.it\/en\/second-screen-the-convergence-of-devices-and-languages\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.hdforumitalia.it\/en\/second-screen-the-convergence-of-devices-and-languages\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.hdforumitalia.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Second screen, the convergence of devices and languages\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.hdforumitalia.it\/it\/#website\",\"url\":\"https:\/\/www.hdforumitalia.it\/it\/\",\"name\":\"HD Forum Italia\",\"description\":\"Beyond Definition\",\"publisher\":{\"@id\":\"https:\/\/www.hdforumitalia.it\/it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.hdforumitalia.it\/it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.hdforumitalia.it\/it\/#organization\",\"name\":\"HD Forum Italia\",\"url\":\"https:\/\/www.hdforumitalia.it\/it\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hdforumitalia.it\/it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.hdforumitalia.it\/wp-content\/uploads\/2021\/11\/Logo-Ultra-HD-Forum.jpg\",\"contentUrl\":\"https:\/\/www.hdforumitalia.it\/wp-content\/uploads\/2021\/11\/Logo-Ultra-HD-Forum.jpg\",\"width\":859,\"height\":411,\"caption\":\"HD Forum Italia\"},\"image\":{\"@id\":\"https:\/\/www.hdforumitalia.it\/it\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Second screen, the convergence of devices and languages - HD Forum Italia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hdforumitalia.it\/en\/second-screen-the-convergence-of-devices-and-languages\/","og_locale":"en_US","og_type":"article","og_title":"Second screen, the convergence of devices and languages - HD Forum Italia","og_description":"Second screen, the convergence of devices and languages According to codified terminology, Second Screen refers to all devices other than the television \u2013 such as tablets, smartphones, or personal computers \u2013 through which users access audiovisual contents or services that can enhance or enrich the TV viewing experience (e.g., social media). 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