{"id":10163,"date":"2024-09-11T17:12:35","date_gmt":"2024-09-11T15:12:35","guid":{"rendered":"https:\/\/www.hdforumitalia.it\/?page_id=10163"},"modified":"2025-07-07T16:36:21","modified_gmt":"2025-07-07T14:36:21","slug":"programma-2024","status":"publish","type":"page","link":"https:\/\/www.hdforumitalia.it\/it\/programma-2024\/","title":{"rendered":"Programma 2024"},"content":{"rendered":"
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Programma e atti<\/span><\/h2>
\u00a0<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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29 Ottobre<\/span><\/h2>

___________________________________________<\/p>

MAF 1\u00b0 Day Session<\/strong><\/span><\/p>

Il ruolo delle tecnologie nella trasformazione dei modelli di produzione dei contenuti audiovisivi<\/strong><\/h3>

9:30<\/strong><\/span> \u00a0<\/strong>Registrazione & caff\u00e8 di benvenuto <\/strong><\/p>

10:30<\/strong><\/span> \u00a0Introduzione della mission di MAF Milano Audiovisual Forum\u00a0<\/strong>
Moderatrice:\u00a0Valeria Ciardiello, Giornalista<\/em><\/p>

10:45<\/strong><\/span> Keynote speech<\/u>: \u201cL’innovazione porta con s\u00e9 nuovi requisiti tecnologici e nuove competenze: come sostenere le risorse necessarie per la trasformazione? I grandi eventi sportivi guidano i processi di cambiamento!\u201d<\/strong>
\u2022 <\/em>Antonio Arcidiacono, CTO & CIO \u2013 European Broadcasting Union<\/em>
\u2022 <\/em>Nuno Duarte, Broadcast audio manager – OBS<\/em>
\u2022 <\/em>Ana\u00efs Libolt, Head of Broadcast Dolb<\/em>y \"\"<\/a><\/em><\/p>

11:20 <\/strong><\/span>ARRI: oltre 100 anni di qualit\u00e0 dell\u2019immagine e innovazione<\/strong> tecnologica al servizio delle riprese live<\/strong><\/p>

\u2022 <\/em>Natasza Chroscicki, Business Dev. Director MED, Benelux, N. Africa\u00a0<\/em>\"\"<\/em><\/p>

11:30 <\/strong><\/span>ANIBA Associazione Nazionale Imprese Broadcast Audiovisivo: organizzazione e obiettivi<\/strong>
\u2022 Bruno Mercuri<\/em>, Presidente – ANIBA<\/em><\/p>

11:40<\/strong><\/span> \u00a0Presentazione della ricerca di mercato \u201cIl ruolo delle aziende della produzione tecnica TV nell\u2019industria italiana dell\u2019audiovisivo\u201d<\/strong>
\u2022 Guido Antonio Guerzoni, Dipartimento di Scienze Sociali e Politiche – Universit\u00e0 Bocconi<\/em><\/p>

12:20<\/strong><\/span> Tavola rotonda<\/u>: \u201cIl valore dei contenuti AV: alta qualit\u00e0 e sostenibilit\u00e0 economica nella filiera possono convivere? Uno sguardo alle sfide della trasformazione digitale\u201d<\/strong>
\u2022 Andrea Gianolli, CEO – One-TV<\/em>
\u2022 Paola Montanari, CEO – Videe<\/em>
\u2022 Guido Antonio Guerzoni, Scienze Sociali e Politiche – U.Bocconi<\/em>
\u2022 <\/em>Tonio Di Stefano, Presidente \u2013<\/em> HD Forum Italia
\u2022 <\/em>Sergio Cecchini, Managing Director \u2013 NEP Italy<\/em><\/p>

Moderatore: Valeria Ciardiello, Giornalista<\/em><\/p>

12:50<\/strong><\/span> \u00a0Keynote Speech<\/u>: “Migliorare l\u2019esperienza dei fan. Il ruolo delle grandi\u00a0location nella produzione di contenuti”<\/strong>
\u2022 Andrea Santini, S. Olimpico e Parco Foro Italico Manager \u2013 Sport e Salute<\/em><\/p>

13:10<\/strong><\/span>\u00a0 Light Lunch<\/p>

__________________________________________________<\/p>

HDFI 1\u00b0 Day Session<\/strong><\/span><\/p>

Targeted Advertising: Il nuovo driver di business per i brand<\/strong><\/h3>

14:45<\/span>\u00a0 <\/strong>Keynote speech<\/u>: \u201cL\u2019importanza dei Broadcaster per i brands\u201d<\/strong>
\u2022 Paola Colombo, Chief Digital Officer di MFE Advertising <\/em>\u00a0<\/i>\"\"<\/a><\/p>

15:00<\/strong><\/span> Tavola rotonda<\/u>: \u201c<\/strong>Domanda e offerta: alla ricerca di un’esperienza crossmediale continua<\/b>\u201d<\/strong>
\u2022 Simone Branca, Head of Adtech & Data – Rai Pubblicit\u00e0<\/em>
\u2022 Andrea Conte, Director Product Development & Data – Publitalia \u201980<\/em>
\u2022 Raffaele Pastore, Direttore Generale – Utenti Pubblicit\u00e0 Associati<\/em><\/p>

Moderatore:\u00a0Valeria Ciardiello, Giornalista<\/em><\/p>

15:35<\/strong><\/span> \u201cTargeted Advertising: una nuova era per la pubblicit\u00e0 digitale guidata dall’intelligenza artificiale e dai dati comportamentali<\/strong>\u201d<\/strong>
\u2022 Alessandro Riva, Managing Director, Digital Media & MediaTech Lead for Italy, Central Europe and Greece, Accenture<\/span><\/i><\/p>

\"\"<\/a><\/p>

\u00a0<\/p>

15:50<\/strong><\/span> \u00a0L’evoluzione della Pubblicit\u00e0: dagli Schermi ai Volanti<\/strong>
\u2022 <\/em>Romualdo Federico, Media, IT & Telco Manager Kineton \"\"<\/a><\/em><\/p>

16:00<\/strong><\/span> \u00a0\u201cPsicologia del consumatore e neuromarketing\u201d <\/strong>
\u2022 <\/em>Vincenzo Russo, Ordinario Psicologia dei Consumi e Neuromarketing – Universit\u00e0 IULM \u00a0<\/i>\"\"<\/a><\/em><\/p>

16:20<\/strong><\/span> Coffee Break\u00a0Screenlight<\/em><\/strong><\/p>

16:50<\/strong><\/span> \u00a0<\/strong>Keynote speech<\/u>: \u201cIA generativa multimodale – Come i modelli linguistici di grandi dimensioni stanno cambiando pelle\u201d<\/strong>
\u2022 Elena Baralis, Deputy Rector – Politecnico di Torino<\/em><\/p>

17:05<\/strong><\/span> Keynote speech<\/u>: L\u2019evoluzione della Piattaforma Satellitare nell\u2019attuale \u00a0<\/strong>ecosistema audiovisivo<\/strong><\/p>

\u2022 Cristiano Benzi, SVG Global P. Video – Eutelsat \"\"<\/a><\/em><\/p>

17:15<\/strong><\/span> Tavola rotonda<\/u>: \u201cAttraverso le nuove piattaforme di distribuzione\u201d<\/strong>
\u2022 Francesco Crupi, CTO – tiv\u00f9sat<\/em>
\u2022 Diego Gibellino, Senior Program Manager – TIM<\/em>
\u2022 Guido Fermetti, COO – Persidera<\/em>
\u2022 Piercarlo Invernizzi, CTO – EI Towers<\/em>
\u2022 Marcello Berengo Gardin, Corporate Communication Manager – SKY<\/em><\/p>

Moderatore: Valeria Ciardiello, Giornalista<\/em><\/p>

17:55<\/strong><\/span>\u00a0 Celebration speech: \u201cRadio \u2013 Un secolo di emozioni\u201d<\/strong>
\u2022 Giovanni Ridolfi, Vicedirettore Radio Rai \"\"<\/a><\/em><\/p>

18:15<\/strong><\/span> \u00a0<\/strong>Conclusioni<\/strong><\/p>

19:00<\/strong><\/span> Apericena<\/strong> (solo su invito)<\/p>

\u00a0<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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30 Ottobre<\/strong><\/span><\/h2>

___________________________________________________<\/p>

HDFI 2\u00b0 Day Session<\/strong><\/span><\/p>

Guidare<\/strong> l\u2019innovazione nell\u2019era della trasformazione digitale<\/strong><\/h3>

9:00<\/strong><\/span> \u00a0<\/strong>Registrazione & caff\u00e8 di benvenuto<\/strong><\/p>

9:30<\/strong><\/span> Scenario evolutivo HDFI<\/strong>
\u2022 <\/em>Gino Alberico,\u00a0Direttore Crits – Rai<\/em>
\u2022 <\/em>Marco Pellegrinato, R&D Director – Mediaset<\/em><\/p>

9:50<\/strong><\/span> Keynote speech<\/u>:\u201cStrategia e struttura: come l\u2019innovazione di processo genera l\u2019innovazione di prodotto\u201d<\/strong>
\u2022 <\/em>Andrea Delogu, Vice Direttore Generale e Coordinamento<\/em>
Informazione \u2013 Mediaset
\"\"<\/p>

\u00a0<\/p>

REMOTE PRODUCTION<\/strong><\/p>

10:05<\/strong><\/span> Tavola rotonda<\/u>: \u201cProduzione distribuita: On-Prem e Cloud, l\u2019era della convergenza<\/b>\u201d<\/strong>
\u2022 <\/em>Dario Rossi, <\/em>Associate Director – <\/em>Tata Communication
\u2022 <\/em>Giorgio Casu, CEO Digitalis <\/em>
\u2022 <\/em>Martin Walbum, Senior Vice President of Solution Strategy, Sony Nevion<\/em><\/p>

Moderatore: Benito Manlio Mari, Segretario Generale \u2013 HD Forum Italia<\/em><\/p>

ARTIFICIAL INTELLIGENCE<\/strong><\/p>

10:40<\/span><\/strong> \u00a0Keynote speech:<\/u> \u201cAumentare la trasparenza dell’IA-gen. Contenuto vs deep fake con C2PA\u201d<\/strong>
\u2022 Giovanni Severini, Principal Group Program Manager \u2013 Microsoft \"\"<\/a><\/em><\/p>

10:55<\/span>\u00a0 <\/strong>Tavola rotonda<\/u>: \u201cAumento della produttivit\u00e0 per la gestione degli asset A\/V basati sull\u2019IA\u201d.\u00a0\u00a0\u00a0 <\/strong>
\u2022 Mauro Starinieri, Senior Director Lutech – <\/em>Guarda il video<\/a><\/span>
\u2022 Davide Pantano, Ingegneria ICT – Rai<\/em>
\u2022 Andrea Zacchi, ATS \u2013 Microsoft<\/em>
\u2022 Marco Fiorini, Dirigente Responsabile Documentazione digitale – RAI<\/em><\/p>

Moderatore:\u00a0Valeria Ciardiello<\/em>, Giornalista<\/p>

11:30<\/strong><\/span> \u00a0Tavola rotonda<\/u>: \u201cL’intelligenza artificiale per l’ottimizzazione dei contenuti audiovisivi\u201d<\/strong>
\u2022 Alessandro Londei, Deep Neural Networks \u2013 Sony CSL<\/em>
\u2022 Alessandro Perrino, Manager of Business Innovation Management \u2013 Fastweb \"\"<\/a><\/em><\/p>

Moderatore:\u00a0Valeria Ciardiello, Giornalista<\/em><\/p>

11:45<\/strong> <\/span>\u00a0Keynote speech<\/u>: \u201cEssere un servizio pubblico nell\u2019era dell\u2019Intelligenza Artificiale\u201d<\/strong>
\u2022 Daniele Alberto Rascio, Responsabile Sviluppo Strategico delle Piattaforme, Rai\u00a0 \"\"<\/a><\/em><\/p>

\u00a0<\/p>

ANTI-PIRACY<\/strong><\/p>

12:00<\/strong><\/span> Tavola rotonda<\/u>: \u201dTecnologia a supporto della protezione dei contenuti\u201d<\/strong>
\u2022 Federico Bagnoli Rossi, Presidente FAPAV\u00a0<\/em>
\"\"<\/a><\/p>

\u00a0<\/p>

\u2022 Philippe Tripodi, CCO \u2013 MainStreaming<\/em>
\u2022 Massimiliano Capitanio, Commissario AGCOM – Autorit\u00e0 per le Garanzie nelle Comunicazioni<\/em>
\u2022 Romano Righetti, General Counsel Italy – DAZN<\/em><\/p>

Moderatore: Valeria Ciardiello, Giornalista<\/em><\/p>

12:50<\/strong><\/span>\u00a0Conclusioni<\/strong>
\u2022 Franco Siddi, Presidente – Confindustria RTV<\/em><\/p>

13.00<\/strong><\/span> Light Lunch<\/strong><\/p>

__________________________________________________<\/strong><\/p>

MAF 2\u00b0 Day Session<\/strong><\/span><\/p>

Guidare l\u2019innovazione nell\u2019era della trasformazione digitale<\/strong><\/h3>

14:30 <\/strong><\/span>Scenario evolutivo del MAF\u00a0<\/strong><\/p>

14:45<\/strong><\/span> \u201cVirtual\u00a0Production per Cinema, Pubblicit\u00e0 e Serie TV\u201d<\/strong>
Tavola rotonda<\/u>:\u00a0\u201cL’incontro tra scenari produttivi fisici e virtuali\u201d<\/strong>
\u2022 Sebastian Leske, Head of Cinema Business Development – Sony<\/em>
\u2022 Mario Maronati, President \u2013 Movie People<\/em>
\u2022 Valerio Fiorespino, CCO – LuxVide<\/em>
\u2022 Stefano Leoni, Visual Effects Supervisor\/Partner – EDI<\/em>
\u2022 Luca Murer, Founder – OMNIO<\/em><\/p>

15:45<\/strong><\/span> Archiviazione digitale <\/strong><\/p>

Tavola rotonda<\/u>: La conservazione e la digitalizzazione: le sfide degli archivi oggi<\/strong>
\u2022 Marco Fiorini, Dirigente Responsabile Documentazione digitale – RAI<\/em>
\u2022 <\/em>Barbara Costa, Head of Archivio Storico \u2013 Intesa Sanpaolo <\/em>
\u2022 Istituto Luce
\u2022 Giorgia Toti, Principal Director, Communications, Media & Technology for Italy, Central Europe and Greece – Accenture<\/em><\/p>

Moderatore: Valeria Ciardiello<\/em>, Giornalista<\/p>

16:30<\/strong><\/span>\u00a0 <\/strong>Conclusioni finali e saluti<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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PHOTOGALLERY Programma e atti \u00a0\u00a0 29 Ottobre ___________________________________________ MAF 1\u00b0 Day Session Il ruolo delle tecnologie nella trasformazione dei modelli di produzione dei contenuti audiovisivi 9:30 \u00a0Registrazione & caff\u00e8 di benvenuto 10:30 \u00a0Introduzione della mission di MAF Milano Audiovisual Forum\u00a0Moderatrice:\u00a0Valeria Ciardiello, Giornalista 10:45 Keynote speech: \u201cL’innovazione porta con s\u00e9 nuovi requisiti tecnologici e nuove competenze:…<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10163","page","type-page","status-publish","hentry"],"yoast_head":"\nProgramma 2024 - HD Forum Italia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hdforumitalia.it\/it\/programma-2024\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programma 2024 - 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14:30<\/strong><\/span> \u00a0Introduzione: obiettivi<\/strong> HD Forum Italia<\/strong>
\u2022 Tonio Di Stefano, Presidente \u2013 HD Forum Italia \"\"<\/a><\/em><\/p>