{"id":13264,"date":"2026-10-02T19:04:16","date_gmt":"2026-10-02T17:04:16","guid":{"rendered":"https:\/\/www.hdforumitalia.it\/?page_id=13264"},"modified":"2026-10-02T19:42:53","modified_gmt":"2026-10-02T17:42:53","slug":"programma-2026","status":"publish","type":"page","link":"https:\/\/www.hdforumitalia.it\/it\/programma-2026\/","title":{"rendered":"Programma 2026"},"content":{"rendered":"\t\t
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MILANO 15 OTTOBRE 2026<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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INNOVAZIONE E CONVERGENZA\nNEI MEDIA DIGITALI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Conduce Valeria Ciardiello, giornalista e moderatrice<\/b><\/strong><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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La lingua principale degli interventi sar\u00e0 l\u2019italiano<\/em><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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PROGRAMMA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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09:30 \u2013 10:00<\/span> Registrazione e Welcome Coffee<\/strong>
10:00 \u2013 10:05<\/span> Saluto Associazione HD Forum Italia<\/strong>
10:05 \u2013 10:08<\/span> Video “Vent’anni di convergenza”<\/strong>
10:08 \u2013 10:15<\/span> Introduzione ai lavori e presentazione della giornata<\/strong><\/p>

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10:15 \u2013 11:05<\/span><\/p>

STATE OF THE INDUSTRY 2026<\/strong><\/span>
Media, Innovazione e Interesse Pubblico<\/strong><\/h3>

Keynote Speech<\/span>: Roberto Cecatto<\/strong>, AD Raiway
Keynote Speech<\/span>: Antonio Marano<\/strong>, Presidente Confindustria Radio TV
Keynote Speech<\/span>: Alberto Sigismondi<\/strong>, Presidente Tiv\u00f9 \u2013 Prominence: il ruolo di Tiv\u00f9
Keynote Speech<\/span>: Cristiano Benzi<\/strong>, SVP Global Professional Video Eutelsat<\/p>

Accenture Perspective<\/span>: Alessandro Riva<\/strong>, Digital Media Lead for Italy and Greece, Accenture
Beyond 2026 \u2013 Reading the Signals, reinventing for Growth<\/strong><\/p>

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11:05 \u2013 11:15<\/span><\/p>

DESIGNING LIVE EXPERIENCE<\/span><\/h3>

Quando creativit\u00e0, tecnologia e produzione diventano spettacolo<\/h3>

Speaker<\/span>
\u2022 Francesco Conticello<\/strong>, Ceo e Chairman G2 Eventi\/Head of communication & relations Casta Diva Group<\/p>

____________________________________________________________________________________________________<\/p>

11:15 \u2013 12:10<\/span><\/p>

PRODUZIONE AUDIOVISIVA<\/span>
Il valore che abilita la filiera<\/h3>

Keynote Speech<\/span>: Prof. Guido Guerzoni<\/strong>, Universit\u00e0 Bocconi<\/p>

Roundtable<\/span>
\u2022 Massimo Rosso<\/strong>, Direttore acquisti RAI
\u2022 Andrea Gianolli<\/strong>, Ceo One TV<\/p>

Keynote Speech:<\/span> Carlotta Ca\u2019Zorzi<\/strong>, Board Member, European Producers Club
Una filiera sempre pi\u00f9 europea: produzione, regole e competitivit\u00e0 nel nuovo mercato audiovisivo<\/strong><\/span><\/p>

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12:10 \u2013 12:20<\/span><\/p>

BEYOND ATTENTION<\/span>
Il nuovo valore della comunicazione pubblicitaria<\/h3>

PERCORSI: il primo branded content realizzato con l\u2019AI<\/strong><\/span><\/p>

Speaker<\/span>
\u2022 Eleonora Lanza<\/strong>, Responsabile Commerciale Brand Integration Rai Pubblicit\u00e0
\u2022 Simone Fugazzotto<\/strong>, Pittore e artista contemporaneo
\u2022 Lele Adani<\/strong>, Opinionista sportivo<\/p>

Conclusione<\/strong>: Video case<\/span><\/p>

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12:20 \u2013 13:20<\/span><\/p>

AI, TRUST & NEWS<\/span>
Informazione, Intelligenza Artificiale e costruzione della fiducia<\/h3>

Keynote speech<\/span>: Francesco Giorgino<\/strong>, Editorialista, giornalista e Prof. di Comunicazione e Marketing \u2013 Universit\u00e0 Luiss<\/p>

Keynote speech<\/span>: Andrea Delogu<\/strong>, Vice Direttore Generale Informazione Mediaset<\/p>

Panel<\/span>
\u00a0\u2022 Jamie Angus<\/strong>, VP International News at Antenna Group
\u00a0\u2022 Lorenzo Magni<\/strong>, DevOps &amp; Data Engineer I AI Presales I Senior Consultant Lutech
\u2022 Joe Delshadian<\/strong>, Director of Content Distribution Thomson Reuters (TBC)
\u2022 Glauco Ciprari<\/strong>, Head of Innovation Consultancy, Digital Compliance & Digital Currency Almaviva<\/p>

13:20-14:30<\/span> <\/span>Networking Lunch<\/b><\/p>

____________________________________________________________________________________________________<\/p>

14:30 \u2013 15:05<\/span><\/p>

ADVERTISING & AUDIENCE INTELLIGENCE<\/span>
Nuove metriche per nuovi pubblici<\/h3>

Introduzione<\/span>
\u2022 Vincenzo Russo<\/strong>, Professore Ordinario di Psicologia dei Consumi e Neuromarketing Universit\u00e0 IULM
L’economia dell’attenzione: comprendere il comportamento delle audience<\/strong><\/p>

Speaker<\/span>
Serafina Croce<\/strong>, Head of Marketing Research, Strategy & International Relations Rai Pubblicit\u00e0<\/p>

____________________________________________________________________________________________________<\/p>

15:05 \u2013 15:25<\/span><\/p>

SPORT, CONTENUTI E VALORE DEL BRAND<\/span>
Dalla competizione al racconto: costruire identit\u00e0 e relazione<\/h3>

Speaker<\/span>
\u2022 Federico Zurleni<\/strong>, Chief Business Officer CEV
Content, audience e nuove opportunit\u00e0 per i brand: il prodotto Volley in Europa<\/strong><\/p>

\u2022 Consuelo Mangifesta<\/strong>, Direttore comunicazione Lega Volley Femminile
Raccontare lo sport, costruire valore<\/strong><\/p>

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15:25 \u2013 15:55<\/span><\/p>

PLATFORMS & NEW AUDIENCES<\/span>
Le piattaforme che stanno ridefinendo il consumo dei contenuti<\/h3>

Keynote speech<\/span>: Valeria Bottiglione<\/strong>, Head of Content Partnership at Twitch Italy
Nuove audience: E\u2019 ancora televisione per i giovani?<\/strong><\/p>

Usecase<\/span>: Alex Ballato<\/strong>, Ceo Hellod\u00ec
Community digitali, social media e nuovi linguaggi sportivi<\/strong><\/p>

Speech:<\/span> Marco Santini<\/strong>, Performance strategist Hyperlocal
Il valore dei contenuti locali nel retail marketing<\/strong><\/p>

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15:55 \u2013 16:30<\/span><\/p>

DISTRIBUZIONE E INFRASTRUTTURE<\/span>
Web, Radio, Digital e Televisione: le infrastrutture che abilitano il nuovo ecosistema dei media<\/h3>

Keynote speech<\/span>: Francesco Masci<\/strong>, CTO Dicastero per la Comunicazione della Santa Sede (TBD)<\/p>

Panel<\/span>
\u2022 Sebastian Letemple<\/strong>, Regional Sales Manager Telestream
\u2022 Oscar Garcia, <\/strong>Director of Solution Architects Sony<\/p>

Conclusioni<\/span>
Roberto Zarra<\/strong>, Deputy Manager & Head of new business Rai Way
Scenari e prospettive per l\u2019evoluzione della distribuzione<\/strong><\/p>

16:30 – 17:15<\/span> Coffee Break<\/strong><\/p>

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17:15 \u2013 18:00<\/span><\/p>

SPORT MEDIA REVOLUTION<\/span>
Dati, AI e nuovi modelli di produzione, distribuzione ed engagement<\/h3>

Keynote speech<\/span>: Pierluigi Magliano<\/strong>, Senior Director of Content Technology & Innovation SKY
Broadcaster: Sport & Production evolution<\/strong><\/span>
Produzione Calcio Lega Pro<\/span>:
\u2022 Luciano Consigli<\/strong>, Head of production engin. SKY
\u2022 Dante de Iulio<\/strong> Sport Production & Channel Management Director SKY
\u2022 Michele Fornasiero<\/strong>, Director of Production Sky<\/p>

Speech:<\/span> Gianfranco Sorace<\/strong>, Media Lead for EMEA, Accenture
Sports at the speed of data<\/strong><\/span><\/p>

Panel<\/span>
\u2022 Simone D\u2019Antone<\/strong>, Ceo Tecla System
\u2022 Guillaume Neveux<\/strong>, VP of Major Events EVS
\u2022 Doug Price<\/strong>, Global Head Operations & Broadcast solutions Hawk-eye (TBD)<\/p>

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18:00 \u2013 18:25<\/span><\/p>

SYSTEM INTEGRATION & MEDIA TRANSFORMATION<\/span>
Il valore crescente di nuovi modelli operativi nell’ecosistema audiovisivo<\/h3>

Introduzione<\/span>
\u2022 Sandro Costa<\/strong>, Direttore TV Operations Mediaset For Europe
MFE e la trasformazione industriale europea: le nuove sfide operative<\/strong><\/p>

Panel<\/span>
\u2022 Alberto Clara<\/strong>, CEO & Founder Wedoo
\u2022 Olena <\/b>Afanasevia<\/b>, <\/b>Product Manager at MediaKind<\/p>

____________________________________________________________________________________________________<\/p>

18:25 \u2013 18:45<\/span><\/p>

BEYOND THE SCORE<\/b><\/span>
Quando i dati diventano racconto<\/h3>

Keynote speech<\/span>: Enrico Turcato<\/b>, Responsabile editoriale Opta Italia<\/p>

Keynote speech<\/span>: Andrea Previati<\/b>, Strategic Revenue Manager Sport & Esports Como Calcio (TBD)<\/p>

18:45 – 19:15<\/span> Award session e presentazione Nuovo Statuto HD Forum Italia<\/strong><\/p>

19:15<\/span> Networking & Light Dinner<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Programma aggiornato al 2 ottobre 2026<\/em><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRICHIEDI IL TUO BIGLIETTO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

MILANO 15 OTTOBRE 2026 INNOVAZIONE E CONVERGENZA NEI MEDIA DIGITALI Conduce Valeria Ciardiello, giornalista e moderatrice La lingua principale degli interventi sar\u00e0 l\u2019italiano \u00a0 PROGRAMMA 09:30 \u2013 10:00 Registrazione e Welcome Coffee10:00 \u2013 10:05 Saluto Associazione HD Forum Italia10:05 \u2013 10:08 Video “Vent’anni di convergenza”10:08 \u2013 10:15 Introduzione ai lavori e presentazione della giornata ____________________________________________________________________________________________________…<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13264","page","type-page","status-publish","hentry"],"yoast_head":"\nProgramma 2026 - HD Forum Italia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hdforumitalia.it\/it\/programma-2026\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programma 2026 - 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