“The evolution of technological performance beyond High Definition, hybridization of content that can be received from broadcasting networks and audio and video content transmitted from broadband networks (Connected TV), enhanced viewing experience with “Second Screen” and “Smart” devices, the future ecosystem of the media between broadcasters and suppliers of technological solutions, from content production to domestic reception. These topics have become everyday issues for discussion which converge with a commitment to redefine the boundaries of technology, a dynamic mission that Sony intends to pursue by attempting to bring together the needs of all sections of the audiovisual supply chain. HD Forum Italia provides the means for us to harmonise the development of technical standards as well as providing an invaluable forum for discussion and debate in order to gather opinions and to outline the directions of development for the new platforms if they are to meet the inevitable necessity to distribute and receive content across a variety of devices.”