Tomorrow’s Media: Technology, Content and Consumption 15 Years of HD Forum Italia and Beyond

4 November 2021 Westin Excelsior Rome – Via Vittorio Veneto, 125


Press review

Morning session – DEMO AREA
Read more about the demo areas of Lutech – Mediaset – MainStreaming

    • 10:00 Opening Demo area and welcome coffee
    • 10:00-13:00 Meeting by appointment only

Demo Area aims at demonstrating, in a tangible way, innovative solutions addressing some of the issues still plaguing today Over The Top (OTT) streaming distribution of linear events/channels, such as scalability, latency and User eXperience.
Read more about the demo areas of Lutech, Mediaset, MainStreaming
Access to the Demo Area will be possible:
– In presence, confirming your participation through the button below
– Online, through video recordings of the demos that will be made available on HDFI web site

Afternoon Session – CONFERENCE

    • 14:00 Partecipants convening to the event site by invitation only
    • 14:50 Keynote speech: A vision of new Media
      Mons. Dario Edoardo Viganò, Vice Chancellor of the Pontifical Academy of Social Sciences of the Holy See
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    • 15:10 Panel: “Tomorrow’s Media: technology, content and consumption”
      Moderator: Marco Pellegrinato, HDFI Vice President
      – Technology: New solutions for successful transitions to IP
      Emily Dubs, Head of Technology, DVB Project Office
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      – Content: evolutionary models for a generational audience
      Astrid De Berardinis, ViacomCBS Global Distribution Group
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      – F.A.S.T. Changing
      Fabio Guarnaccia, Link magazine Director and Marketing Manager RTI
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      – The role of public service: from technology to content and consumption
      Stefano Ciccotti, CTO RAI
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    • 16:40 Report HDFI Webinars: “Mass market linear TV via OTT”
      Giovanni Venuti, editor UHD Book and HDFI Event Coordinator
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    • 17:00 HDFI Working group: milestones, role and contributions
      Gino Alberico, HDFI Head of the Working Group
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    • 17:15 HDFI OTT Observatory: objectives and activities
      Sebastiano Trigila, HDFI Deputy President
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    • 18:20 Award ceremony and cocktail
    • 20:00 Close event