09:30 – 10:00 Registration & Welcome Coffee
10:00 – 10:05 Welcome Address by HD Forum Italia Association
10:05 – 10:08 Video “Twenty Years of Convergence”
10:08 – 10:15 Opening Remarks and Introduction to the Day
10:15 – 11:05
STATE OF THE INDUSTRY 2026
Media, Innovation & Public Interest
Keynote Speech: Roberto Cecatto, CEO, Rai Way
Keynote Speech: Antonio Marano, President, Confindustria Radio TV
Keynote Speech: Alberto Sigismondi, President, Tivù – Prominence: The Role of Tivù
Keynote Speech: Cristiano Benzi, SVP Global Professional Video, Eutelsat
Accenture Perspective: Alessandro Riva, Digital Media Lead for Italy and Greece, Accenture
Beyond 2026 – Reading the Signals, Reinventing for Growth
11:05 – 11:15
DESIGNING LIVE EXPERIENCE
When Creativity, Technology and Production Become a Show
Speaker
• Francesco Conticello, CEO & Chairman, G2 Eventi / Head of Communication & Relations, Casta Diva Group
11:15 – 11:50
AUDIOVISUAL PRODUCTION
The Value That Enables the Industry
Keynote Speech: Prof. Guido Guerzoni, Bocconi University
Roundtable
• Massimo Rosso, Head of Procurement, RAI
• Andrea Gianolli, CEO, One TV
11:50 – 12:00
BEYOND ATTENTION
The New Value of Advertising Communication
PERCORSI: The First Branded Content Created with AI
Speakers
• Eleonora Lanza, Head of Brand Integration Sales, Rai Pubblicità
• Simone Fugazzotto, Painter and Contemporary Artist
• Lele Adani, Sports Commentator
Conclusion: Video Case
12:00 – 13:00
AI, TRUST & NEWS
Information, Artificial Intelligence and Building Trust
Keynote Speech: Francesco Giorgino, Columnist, Journalist and Professor of Communication and Marketing – Luiss University
Keynote Speech: Andrea Delogu, Deputy General Manager for News, Mediaset
Panel
• Jamie Angus, VP International News, Antenna Group
• Lorenzo Magni, DevOps & Data Engineer | AI Presales | Senior Consultant, Lutech
• Joe Delshadian, Director of Content Distribution, Thomson Reuters (TBC)
• Glauco Ciprari, Head of Innovation Consultancy, Digital Compliance & Digital Currency, Almaviva
• Alessandra Ravetta, Editor-in-Chief, Prima Comunicazione
13:00 – 13:30 HDFI: A New Association
HDFI Governance
13:30 – 14:15 Networking Lunch
14:15 – 14:50
ADVERTISING & AUDIENCE INTELLIGENCE
New Metrics for New Audiences
Introduction
• Vincenzo Russo, Full Professor of Consumer Psychology and Neuromarketing, IULM University
The Attention Economy: Understanding Audience Behaviour
Speaker
• Serafina Croce, Head of Marketing Research, Strategy & International Relations, Rai Pubblicità
14:50 – 15:10
SPORT, CONTENT & BRAND VALUE
From Competition to Storytelling: Building Identity and Engagement
Speaker
• Federico Zurleni, Chief Business Officer, CEV
Content, Audiences and New Opportunities for Brands: The Volleyball Product in Europe
• Consuelo Mangifesta, Communications Director, Lega Volley Femminile
Telling the Story of Sport, Building Value
15:10 – 15:40
PLATFORMS & NEW AUDIENCES
The Platforms Redefining Content Consumption
Keynote Speech: Valeria Bottiglione, Head of Content Partnership, Twitch Italy
New Audiences: Is It Still Television for Young People?
Keynote Speech: Mattia Tarelli, Government Affairs and Public Policy Manager, Google & YouTube Italy
New Audiences: What Are We Watching on TV?
Use Case: Alex Ballato, CEO, Hellodì
Digital Communities, Social Media and New Languages of Sport
Speech: Marco Santini, Performance Strategist, Hyperlocal
The Value of Local Content in Retail Marketing
15:40 – 16:20
DISTRIBUTION & INFRASTRUCTURE
Web, Radio, Digital and Television: The Infrastructure Enabling the New Media Ecosystem
Keynote Speech: Francesco Masci, CTO, Dicastery for Communication of the Holy See (TBD)
Panel
• Sebastian Letemple, Regional Sales Manager, Telestream
• Oscar Garcia, Director of Solution Architects, Sony
• Sebastian Wainberg, Regional Sales Manager Media & Entertainment, South & Eastern Europe, Quantum
Conclusions
• Roberto Zarra, Deputy Manager & Head of New Business, Rai Way
Scenarios and Perspectives for the Evolution of Distribution
16:20 – 17:15 Coffee Break
17:15 – 18:00
SPORT MEDIA REVOLUTION
Data, AI and New Models for Production, Distribution and Engagement
Keynote Speech: Pierluigi Magliano, Senior Director of Content Technology & Innovation, SKY
Broadcaster: Sport & Production Evolution
Lega Pro Football Production
• Luciano Consigli, Head of Production Engineering, SKY
• Dante de Iulio, Sport Production & Channel Management Director, SKY
• Michele Fornasiero, Director of Production, Sky
Speech: Gianfranco Sorace, Media Lead for EMEA, Accenture
Sports at the Speed of Data
Panel
• Simone D’Antone, CEO, Tecla System
• Guillaume Neveux, VP of Major Events, EVS
• Doug Price, Global Head Operations & Broadcast Solutions, Hawk-Eye (TBD)
18:00 – 18:25
SYSTEM INTEGRATION & MEDIA TRANSFORMATION
The Growing Value of New Operating Models in the Audiovisual Ecosystem
Introduction
• Sandro Costa, Director of TV Operations, Mediaset For Europe
MFE and the European Industrial Transformation: New Operational Challenges
Panel
• Alberto Clara, CEO & Founder, Wedoo
• Olena Afanasevia, Product Manager, MediaKind
18:25 – 18:45
BEYOND THE SCORE
When Data Becomes a Story
Keynote Speech: Enrico Turcato, Head of Editorial, Opta Italia
Keynote Speech: Andrea Previati, Strategic Revenue Manager Sport & Esports, Como Calcio (TBD)
18:45 – 19:00 Award Session
19:00 Networking & Light Dinner