8 October

9:30 Registration, welcome coffee and demo area opening

HDFI Annual Conference

Moderated by Valeria Ciardiello, journalist and moderator

10:00 HD Forum Italia Association: Opening

• HDFI Governance

From “Anchor to Algorithm”: the Global Era of News. From the vocation of the TV news to the personalization of feeds: a journey through the digital transformation of information

News is no longer (only) told by anchors of major networks: it has become fragmented, hyper-fast, personalized and often influenced by algorithms and global platforms. From the power of real-time breaking news to the challenge of fact-checking; from the role of public media to the virality of short formats; from linear narration to the logic of the continuous feed: how is a credible and global narrative built today?

BEYOND CONTENT: NEWS, SPORT & ENTERTAINMENT

10:10 VATICAN MEDIA: capturing the depth and emotion of extraordinary events such as the first public appearance of Pope Leo XIV: narrating the global event

• Mons. Lucio Adrian Ruiz, Secretary of the Dicastery for Communication of the Holy See

10:20 Trust and verification to inform: the value of images in the age of disinformation

• Andrea Delogu, Deputy General Director of Information, Mediaset

10:30 AI Act and protection of authenticity: the Coalition for Content Provenance and Authenticity

• Giovanni Severini, Principal Group Program Manager, Microsoft
• Federico Bagnoli Rossi, President, FAPAV
• Peter Sykes, Strategic Technology Development, Sony
• Marianna Carroccio, Partner, Armodia
• Mauro Starinieri, Senior Director, Lutech

11:10 Stefano Agresti, Deputy Director, La Gazzetta dello Sport*

11:20 Visual Experience: between screens, devices, algorithms and habits: how broadcasters, platforms and the industry are rethinking the future of media consumption

Keynote speech: Strategic priorities for industry development: innovation and industrial growth

• Antonio Marano, President, Confindustria RTV
• Massimo Dal Checco, President, Anitec-Assinform

Vertical Talk

11:40 Content creation: Smart workflows, integrated platforms and new models for efficient and scalable audiovisual production

Keynote Speech: Smart production: efficiency, modularity and automation in the content supply chain

• Sandro Costa, Operations Director, Mediaset

11:50 Panel: Technologies, standards, automation and production tools in the end-to-end management of audiovisual assets

• Jean-Luc Liaud, Product & Marketing Manager, Harmonic
• Stefano Grego, Sales Manager, Tecla System
• Eugenio Maria Lauro, CIO, Adnkronos
• Tom Crocker, Director of Business Development, Ross/Aret
• Alfonso Boccia, Managing Director- Communications, Media & Technology, Accenture

HD FORUM ITALIA ANNUAL CONFERENCE

12:30 Panel:The new Advertising metrics: attention, engagement, sentiment

• Vincenzo Russo, Professor of Consumer Psychology and Neuromarketing, IUL University
• Serafina Croce, Head of Marketing Research & Strategy, Rai Pubblicità

13:00 Light Lunch and demo area

HD FORUM ITALIA ANNUAL CONFERENCE

14:30 Keynote Speech: Supplier process: RAI’s project for sustainable procurement

• Massimo Rosso, Procurement Director, RAI

14:45 Keynote Speech: The economic sustainability of the entire production chain

• Guido Guerzoni, Professor, Bocconi University

15:05 Panel: Supporting the Media Industry: visions and strategies compared

• Massimo Rosso, Procurement Director, RAI
• Guido Guerzoni, Professor, Bocconi University
• Andrea Gianolli, CEO, ONE-TV

BEYOND CONTENT: NEWS, SPORT & ENTERTAINMENT

15:30 Sport Live Experience: Technologies and storytelling in Major Sporting Events: the value of the event extends beyond the field; it lives in the narrative, content capture technologies, immersive viewer experience, and the ability to build a strong and engaging identity. Ahead of the Milano-Cortina 2026 Winter Olympics, this panel explores the challenges and opportunities of global sports storytelling.

• Guido Vaciago, Director, Tuttosport

15:40 Keynote Speech: Olympics and Sports in the spotlight: storytelling, innovation and identity

• Luca Casassa, Communications Director, Milano-Cortina Olympics

15:50 Keynote Speech: New forms of communication, new audiences

• Locker Room Chronicles
• Alessandro Planamente, Managing Director, VSN & Woody Technologies

Vertical Talk

16:10 Keynote Speech: Technologies and innovation: creating value

• Philippe Tripodi, CO-Founder & CCO, MainStreaming
• Aniello Saulino, Customer Tech Manager, Kineton

16:30 Panel: Technology and flexibility at the service of storytelling: simplified live & premium production and automation of capture systems

MODERATOR: Benito Mari, Secretary General, HD Forum Italia

• Bruno Mercuri, President & Founder, Videe
• Giorgio Casu, CEO, Digitalis Multimedia

16:50 Panel: Broadcast Production and private & public 5G networks: remote control and the use of 5G infrastructures are redefining traditional logics in terms of costs, operational speed, and quality

• Introduction: Alessandro Riva, Managing Director- Digital Media & Media Tech Lead, Accenture
• Marco Bizzotto, Solutions Sales Manager Sony
• Jans Selwyn, Director of Solution Engineering Broadcast, Haivision
• Andrea Gianolli, CEO, ONE-TV
• Esteban Galan, Business Development Manager EMEA, Riedel

17:25  Coffee Break and demo area

17:55 Panel: Broadcast & Infrastructure: workflow evolution

• Luciano Consigli, Head of Production Engineering, SKY
• Francesco Struzzi, Sales Director, Video Progetti
• Luca Catalano, CEO, CVE
• Cristiano Benzi, SVP Global Video Products Development, Eutelsat
• Mauro Damato, Multimedia Platform Engineering, TIM

18:30 From Recommendation to Marketing Automation

• Ilyas Inajjar, Head of Innovation, Contentwise Engineering

18:40 Content providers and infrastructure operators: convergence and integration models

The Keynote Speech will explore how publishers, broadcasters, and network operators are tackling the transformation of content management and distribution models. At the center of the discussion are the centrality of IP networks, investments in scalable digital infrastructures, and the integration of innovative solutions (storage, management, delivery, HbbTV Application).

• Roberto Zarra, Deputy Manager & Head News Business Sales, Rai Way
• Francesco Crupi, Technology, IT & Operations Director, Tivù

18:55 Keynote Speech: The evolution of the DVB standard: interoperability and innovation for the audiovisual ecosystem

• Emily Dubs, Head of Technology, DVB

19:05 HD Forum Italia: Awarding session

• HDFI Governance

19:30  Demo area & Light Dinner